Thinking of starting a blog? Already started one and wondering when you’ll rake in the Big Bucks?

I’m going to lay it out for you….

Here’s some advice I gave to a journalist who wanted to start a parenting blog, but since people ask me the same questions all the time, I thought I’d back up from relative esoterica  –  like how business communicators should respond to negative blog reviews –  and give you my standard answer to two common questions:

1. How do I decide what to write about, and then get started?
2. Can you actually make money blogging?

My basic advice for beginning bloggers is this  –  go to Aussie Darren Rowse’s ProBlogger site, and read everything. That’s not meant to be a cop-out, but seriously, you can’t do any better than Darren for great starter advice. At the bottom of the front page of his site is a box, Best of Problogger, so click the tab For Beginners and just start reading. That’s exactly what I did when I started.

After that, read Liz Strauss’ Successful Blog and Chris Brogan’s blog for how to nurture your blog’s community and grow visibility and readership.

In between reading the three sites above….

• Write good content
• Post reasonably frequently (2-4 times a week)
• Keep at it for at least 4-6 months, which is about how much time a blog usually needs to gain traffic and attention traction.

That’s it, really. But do you see the problem? Anyone toting a keyboard can start a blog – it’s keeping one going month after month, year after year that’s the hard part.

Key for my journalist questioner: there are thousands of parenting blogs out there, and that’s probably underestimating. What’s her special angle?

What’s your special angle? What will make yours particularly unique? What is your blog’s “elevator speech?” Hone in on that and work the bejeebus out of it to bring value to your readers.  I assure you, there’s no simpler answer.

Now, on to the money round….

I know very few people who make much money directly from blogging (myself included.) Most people’s blogs are simply part of their writing portfolio, or a storefront to/demonstration of their expertise. You have to have a really specific, lucrative niche (or a big presence) to have enough traffic to live off of blog-generated ad revenue.

Two examples of success -

1. Heather Armstrong’s dooce (longevity, quality and HUGE traffic) and
2. Darren Rowse’s other site, his Digital Photography School (longevity, quality and camera equipment-related affiliate sales plus ads.)

Right now, I do get paid a combined US$100-$200 a month for my work on the BootsnAll Family Travel Logue and for the Perceptive Travel Blog. They are largely ad-supported.

I used to be paid for my Fast Machines drag racing posts, but the editor can’t afford it anymore, so I’m wrestling with whether I can continue that, although I certainly want to. As a benchmark, I’ve been paid US $20-$50 per post when I’m paid by the post on that site and others.

I’m not paid directly for my Every Dot Connects posts, but Connie Reece, Jennifer Navarrete and I make money doing consulting, corporate training and workshops about social media, so the EDC blog is simply another entry into that work for our prospective customers.

If I didn’t have a military pension and wasn’t married to someone with a steady income (my husband is a high school math teacher) I’d never make it, frankly. I still do print work that pays much better (Texas Highways is one of my favorite clients, and so is National Geographic Traveler) but I haven’t pitched article ideas to them lately because I’m busy with online work. I’d kill to blog for them at per-word print rates, but their business models won’t support that yet.

Bottom line  –  the vast majority of us won’t make much money any time soon from blogging. Where we CAN make money is having the critical skill set of being able to create good online content and understand how the online ecosystem works (including eventually mobile content, which will be huge, in my opinion.)

WHEN will that make you money? As soon as more value shifts from dying print work to burgeoning online/mobile work.

And when will that be? Well, if I knew that, I’d be rich myself by now!

We simply don’t know yet, but sitting around waiting for magic answers is not a good idea.  Content is shifting to the Web and to mobile; just because a good pay structure isn’t there yet doesn’t mean you can ignore it.

You’ll have competition – there are a ton of writers and journalists finally figuring out that they’d better know this stuff.  I thought I was late to the game when I started my family travel blog in Feb 2006, on the advice of this smart journalist. Now, I have a three-year head start, and don’t you think I’m not very grateful for that.

For writers and journalists, in the end, the winners will be the ones who can deliver quality content anywhere, including online.

Congratulations to those of you who are starting a blog, and it’s OK if your purpose is simply to teach yourself how the social Web works, not necessarily to make income.

It’s still a smart move.

Related Posts:

• Blogging Basics: Getting traffic, readers and attention for your blog

I see it over and over again.

In between the squawking about how blogs are already passe and how Twitter is going mainstream, there is a fundamental Old School operating concept of the Web and social media that is routinely ignored by many organizations, mostly through what I suspect is simple lack of knowledge and fear of a netiquette misstep.

Here it is  –  they fail to acknowledge the link.

If a blog links to your business/organization/nonprofit/product/service, the simplest way to acknowledge is to leave a comment on the blog post that linked to you.

If someone links to you in their Twitter stream, then acknowledge with a return tweet.

If someone writes on your business Facebook page Wall or uploads a great fan photo, write something back.

When someone links to you, particularly in a two-way conversation tool like a blog, that is the blog author’s way of saying “I acknowledge you and find you link-worthy.” Someone is talking about you with that link. It may be good. It may be bad. The important thing is that they’re digitally waving at you.

If I were a real, live person standing in front of you waving, would you ignore me, or would you engage and talk about your business/organization/nonprofit/product/service?

Of course, you’d engage….unless you don’t care, in which case, you’re on the wrong blog and there’s nothing for you here at Every Dot Connects.  (Go watch old Van Halen videos, maybe?)

You should acknowledge because people behind keyboards are real, too, and links are important.

Links are the coin of the realm online.  They are a “vote of trust.” They drive Google authority. They are a powerful “communication path.” They provide helpful background information.

Most wonderfully, they can shed light on hidden gems that might otherwise be lost in the Webby flood. Through a well-placed link, an influential blogger or wired journalist can bring millions of people’s attention to worthy Susan Boyle-like businesses or services that would otherwise labor in obscurity.

Sure, if you’re a big business with lots of Web traffic (or a small organization with a tiny staff, or a one-person organization like me who writes for more than one blog) it’s tough to keep up with all the inbound links. I discussed this issue on Twitter with the ebullient Dell online community guy Richard Binhammer, who said that while he and his company certainly keep track of who is linking to Dell and its blogs, they only go back and provide “commentary when warranted.”

Well, sure. Some conversations in real life are ignored when appropriate, some just get a cursory nod or “hey, thanks” and others elicit a more active exchange. It’s the same online.

This assumes that there is a mechanism in your business or organization that TELLS you when there’s an inbound link, and from whom.

I think that half the battle with lack of response to links is that the right people….

1. Don’t even see data about links or Web traffic or Facebook business page commentary, and
2. Don’t know what to do with the data if they get it.

The answer is to:

1. Get an internal communications system set up so that you see, immediately, when people link to you (to start, here’s how to see when someone links to your site and where to set up a Google Alert for your URL.)  Then….
2. Recognize the value and acknowledge the link.

As a travel writer and tourism consultant, I link to travel-related and state/county/city tourism organizations all the time.  Usually, I am trying to highlight a place in a positive way because I love and support travel.

The only way I can ever get a comment response to those links in my blog post is to send an email to the linkee, saying, “Hey, I linked to you. Come say hello!”

Um, I’ll wait here while y’all think about the absurdity of that.

Don’t be “that guy” online  –  acknowledge the link.

It’s that time of year again, when the tech universe is abuzz with the digital creative delights of the South by Southwest Interactive (SXSWi) conference in Austin, Texas.

Since I live in the Austin metro area and this is my third “South by,” I thought I’d update last year’s post on why SXSWi is like Disney World and revisit the lure of conferences.

Just yesterday at Jelly Coworking, I discussed the five geeky days of craziness with City of Round Rock communications guy Brooks Bennett.

This will be his first SXSWi and he’s really psyched about it, but also a bit overwhelmed by the barrage of offerings.

Here’s the advice I gave him….

• Forget about seeing everything. Heck, forget about seeing half of it! There are the big keynote speakers, a crazy-huge number of panels, the smaller Core Conversations (I’m speaking at one with writer Pam Mandel, about travel blogging) plus book readings on the Adobe Day Stage (where I heard then-unknown Tim Ferriss of The 4-Hour Workweek speak in 2007,) early evening salon discussions and my personal “secret” favorite that often has big names in a small setting, the Studio SX discussions in the northeast corner of the Exhibition Hall.  There are hang-out lounges and parties galore, both official and “unofficial.” This goes on for five days – you’ll be fried.
• Pick everything that sounds good, and weed it all out later. Here’s what I do – I go through the online schedule and say, “Yes, Yes, Yes” to everything that sounds good and every speaker that I know and/or like.  I don’t worry that I’m double-, triple- and quadruple-booked for events. I print the whole thing out (yes, print – paper always boots up & never needs a power outlet or WiFi) and stuff Beast Schedule in my purse. Each morning of the conference, I do ruthless triage to pick the happenings that it would KILL me to miss, saying a fond farewell to the rest. It really sorts itself pretty clearly as the conference wears on;  some people hardly make any panels, but their whole day is a schmoozefest in the hallways and lounges. Whatever works for you!
• Loud, packed parties are overrated. Networking and socializing are not. Look, I’m not a big party girl if it means jammed, loud rooms full of people that I don’t know.   I assure you, however, that I get plenty of fun time at South by – I’m socializing in smaller gaggles, with lots of folks I don’t know but a few that I do, hanging out in places where we can actually find a seat.  Many people do the same thing – go to the “big” parties, discover they’re not all that insanely fun, go back out on the sidewalk and regroup, run into someone from the day’s panels and all go off together to have a civilized beer and proper geek bonding. (OK, you want a nice bar? The Driskill Hotel, since 1886. Take that, Sixth Street lemmings.)
• The basics – bring business cards, check that your cell phone has unlimited texting, pack a couple of energy bars, bring a water bottle, comfy shoes, power cords. It is truly an endurance event, but I mean that in the most positive way.  While we’re talking basics, there’s good BBQ right around the corner from the Convention Center: Iron Works BBQ at 100 Red River.

I hope to run into any and all of you during South by Southwest – I’m @SheilaS on Twitter, Connie Reece is @conniereece and Jennifer Navarrete is @epodcaster (don’t forget @sxswi – unofficial tweets – and @sxsw – official tweets.) See you there!

More good advice:

• Attend Friday’s How to Rawk SXSW: The Basics
• A guide to SXSW Interactive networking, from the Austin American-Statesman (and the Statesman‘s latest Austin Dining Guide.)
• The SXSW09 PBWiki.
• SXSW Interactive survival tips, from The Adventures of CindyLi.com
• SXSW Baby! especially the forums.
• The SXSW09 Insider’s Guide Ning group.
• Kent Brewster’s Things to Remember About SXSW

(If this post was helpful for you, please vote it up on Kirtsy, or Stumble it on StumbleUpon. The Digg and Delicious links are just below the post as well. Thanks very much!)

I’m a parent and a travel writer, so of course I’ve gritted my teeth through “It’s a Small World After All,” stood patiently in long lines to ride Pirates of the Caribbean and scribbled advice for anyone else who wants to tackle the Walt Disney World behemoth.

The similarities are striking between planning an assault on WDW and sorting out the myriad possibilities during next week’s jam-packed South by Southwest Interactive (SXSWi) tech conference in Austin, Texas.

I’ve always advised prospective Disney visitors that unless they want to spend a lot of money to be really frustrated, they need to do their homework to enjoy the parks. You can’t just give it all over to serendipity; there’s too much going on and too many people all trying to do the same things.

It’s the same with SXSWi, but the lure of connection, learning and good times at conferences is like the search for magical Disney moments, right? Aww, put on your Mouse ears and go with me on this one….

Here’s some Disney advice applied to “South By:”

1. Research. Lay out a game plan. At Disney, know the park layouts (yes, WDW is more than one park) and the rides/shows that you really want to see. At SXSWi, know the event layout for each day of the conference — major keynotes, the panels that you don’t want to miss and evening parties that sound promising. I’m sorry about the gobs of awesome events going on simultaneously, but cloning is not an option.

2. Use FASTPASS. Well, maybe there’s no real SXSWi equivalent to Disney’s scheduling system for the most popular rides, since everyone has the same conference badge, but I’ll call it FASTCHAIR. To state the obvious, unless you like standing at the back of crowded rooms for popular speakers/panels, get there early for a seat where you can see and hear. You did pay a lot of money to do all this, so be in a comfortable position to enjoy it.

3. Block out open time so your head can breathe. At Disney you can crash at your hotel so the kids can play in the hotel pool, but somehow that option isn’t as much fun at SXSWi. Instead, you may want to talk to exhibitors like Creative Commons or Utterz while wandering/schwag-collecting in the Interactive/Film Trade Show + Exhibition, see exhibitor special events or watch the Frag Dolls all-woman gamers team kick some overly-confident behinds during the ScreenBurn gaming fest.

4. Don’t forget to eat. At WDW you can call ahead to (407) WDW-DINE to make lunch and dinner reservations at park restaurants, but many don’t do that and end up standing (with itchy kids) in long, hot lines for food. At SXSWi, there are some small food kiosks and cafes in the Convention Center, great BBQ nearby and plenty of Austin eateries, but I always carry a couple of energy bars and water in case my hunger intersects with a speaker that I don’t want to miss. Be your own food Sherpa.

5. Go to the back of the park first. When the parks open at Disney, many visitors start with rides and attractions at the front of the complex. Instead, go straight back and work your way to the front, to help avoid mobs and find lesser-known gems. At SXSWi, you’ll probably have to “throw some sharp elbows in the paint” at popular panels/keynotes, but speakers are much more accessible at Book Readings, the Adobe Day Stage Cafe (where then-unknown Tim Ferriss of The 4-Hour Workweek spoke last year) or at the live interviews at Studio SX in the Exhibition Hall. Two examples of great stuff at SX Studio 2008: Techsploitation’s Annalee Newitz chats with Lifehacker’s Gina Trapani, and keynoter Henry Jenkins talks to author Daniel Pink about the first business guide done in Japanese manga.

6. Prepare to walk. I’ve seen some really dumb footwear at both WDW and conferences, and I get to sound like your Mom now because I am one. Wear shoes that you can get around in. The Convention Center does have some rooms off in the boonies, and while downtown Austin is fairly compact you will do some walking unless you have unlimited funds for pedicabs or taxis. March weather in Austin can range from 30-80 degrees F. Really.

7. Reserve lodging early. Doh. The most desirable, most convenient lodging at the best prices needs to be reserved early, both at WDW and at SXSWi. It’s a little late for 2008, but if you are pretty sure you’ll be back to South By in 2009, lock down a room now. Even better, amongst all the great people you’ll get to know, nail down an Austinite who will have a spare room/floor space for you next year.

Any big, sprawling venue like Walt Disney World or South by Southwest Interactive holds the promise of amazing experiences or overloaded misery, but a little forethought and planning can help anyone navigate towards the better of the two possibilities.

Final hint: do not miss Bruce Sterling‘s yearly end-of-SXSWi rant, even if you’re hung over (or especially if you’re hung over.)

See you in Austin!

More resources:

• Social media tools like Twitter, Seesmic, live-blogging etc. change how we absorb information at conferences
• Connie Reece, Robert Scoble, Jeremiah Owyang and others light up the night at An Evening of Conversation Starters on March 10
• Chow down on where to eat during SXSW 2008, from the helpful SXSW Baby!
• Need help figuring out where all the parties are? Step right here for the Shiner beer-assisted map
• SXSWi 2008 coverage in the local indie Austin Chronicle
• SXSWi events on Upcoming.org, even including a rodeo visit
• Hey, there’s not enough going on — let’s do BarCampAustin III!
• SXSW ’08 Insider’s Guide on ning

Networking and meeting great people:

• Online networks expand your in-person networks and 5 mindsets to reshape your networking
• SXSW: How to fit in at a geek conference, from a Texan who knows
• Austin-based Thom Singer’s 66 tips for better networking
• Chris Brogan’s ideas for improving your conference meet-ups
• Join the Twitter village and see all the tweeps coming to Austin on the SXSW Twitter wiki
• The ultimate guide to networking with bloggers, on ProBlogger

Update  –  The Every Dot Connects post for SXSWi 2009: Tips for South by Southwest Interactive (SXSWi) from a local.