Every Dot Connects

Don’t let your business make this basic mistake online

I see it over and over again. In between the squawking about how blogs are already passe and how Twitter is going mainstream, there is a fundamental Old School operating concept of the Web and social media that is routinely ignored by many organizations, mostly through what I suspect is simple lack of knowledge and fear [...]

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A different breed: what to expect from bloggers

I’m getting ready to leave on a press/media trip to Hutchinson, Kansas;  several of the city’s public relations and marketing folks decided that bloggers and wired writers offer a different way to get the word out about their destination. My travel-related posts will be over on my Family Travel blog and the Perceptive Travel blog, but [...]

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Swag Bag 2.0

As a member of UpTake‘s Marketing Board, I wrote an UpTake Travel Industry blog post on the advantages of getting information about your product or service (not necessarily just tourism-related ones, either) into the hands of travelers who use social media tools…. Smart marketing with giveaways 2.0 In it, I describe and link to some of the [...]

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Now Connecting the Dots for New Media Lab

What happens when friendly competitors start talking? Sometimes it leads to huge, huge news. The communications consulting arm of Every Dot Connects has been acquired by Austin start-up New Media Lab. Please read the official news release for more details. In the year I’ve know Benn and Lani Rosales, I’ve come to respect their knowledge of social [...]

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Escaping the geek bubble at Austin’s Metropolitan Breakfast Club

“Birds of a feather….” Connie and I do realize that when you spend a lot of time around the feathered tribe of tech-savvy folks (thereby miraculously becoming two of Austin’s Social Media Mavens) it can be easy to forget that not everyone’s world revolves around LinkedIn, Facebook, Twitter and blogging, aka “the tech-o chamber.” As my teen [...]

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