RSS

Tag Archive | "Marketing"

Hawaii Tourism Authority breaks the mold with a bloggers fam tour

Saturday, May 30, 2009

5 Comments

The “fam tour” or “familiarization tour” is standard practice by which tourism boards and Convention and Visitor’s Bureaus (CVBs) introduce their destinations to media people. In the past, such tours have been filled with only print and broadcast media representatives. Not any more. One example in progress right now is the “So Much More Hawaii” [...]

Continue reading...

6 ways to improve your destination marketing (and why you’re toast if you don’t)

Tuesday, May 12, 2009

33 Comments

(This is an Open Letter guest post from travel expert Tim Leffel, who wants to help public relations (PR) and marketing folks who are stumbling around in the dark regarding Web-based tourism development.  Anyone who still deals with a recalcitrant boss about these issues, even if you aren’t in travel and tourism, will find something [...]

Continue reading...

Blogging Basics: Getting traffic, readers and attention for your blog

Wednesday, May 6, 2009

3 Comments

I discussed writing good content and posting consistently for a decent amount of time in the first Every Dot Connects Blogging Basics post – How to start a blog, and whether you’ll ever make money from it. The next obvious question is, “How do I get anyone to read my blog?” It may surprise you [...]

Continue reading...

Swag Bag 2.0

Monday, April 13, 2009

Comments Off

As a member of UpTake‘s Marketing Board, I wrote an UpTake Travel Industry blog post on the advantages of getting information about your product or service (not necessarily just tourism-related ones, either) into the hands of travelers who use social media tools…. Smart marketing with giveaways 2.0 In it, I describe and link to some [...]

Continue reading...

Shaking the social media tree in the tourism business

Friday, January 30, 2009

Comments Off

I’m doing some writing and marketing work for the travel site UpTake; in addition to hosting my Carnival of Cities blog carnival periodically on their Attractions blog, I’ll be covering travel industry social media topics on the UpTake Travel Industry blog. To get started with a bit of a bang, I wrote two posts this [...]

Continue reading...