Every Dot Connects

Twitter: Blogchat on Sunday nights

For a few weeks now, Mack Collier, author of one of my favorite marketing blogs, The Viral Garden, has been hosting a “chat” on Twitter using the hashtag #blogchat. My favorite way to follow the conversation is to use TweetChat, a tool developed by Brooks Bennett. TweetChat turns a hashtag into a chat room, separating [...]

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Don’t let your business make this basic mistake online

I see it over and over again. In between the squawking about how blogs are already passe and how Twitter is going mainstream, there is a fundamental Old School operating concept of the Web and social media that is routinely ignored by many organizations, mostly through what I suspect is simple lack of knowledge and [...]

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A different breed: what to expect from bloggers

I’m getting ready to leave on a press/media trip to Hutchinson, Kansas;  several of the city’s public relations and marketing folks decided that bloggers and wired writers offer a different way to get the word out about their destination. My travel-related posts will be over on my Family Travel blog and the Perceptive Travel blog, [...]

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Swag Bag 2.0

As a member of UpTake‘s Marketing Board, I wrote an UpTake Travel Industry blog post on the advantages of getting information about your product or service (not necessarily just tourism-related ones, either) into the hands of travelers who use social media tools…. Smart marketing with giveaways 2.0 In it, I describe and link to some [...]

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Wanda Jackson Makes Rock and Roll Hall of Fame

My SXSW 2008 interview with Wanda Jackson was one of the most popular posts on EDC last year. I’m rerunning it today, following the announcement that Wanda will finally be inducted into the Rock and Roll Hall of Fame. (via NPR: Rockabilly’s Wanda Jackson Hits Hall Of Fame ) Congratulations, Wanda! This recognition is long [...]

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