Every Dot Connects

Social Media Marketing GPS: Twitter Tactics – American Marketing Association

The link below is to a podcast I recorded for the AMA’s series on Toby Bloomberg‘s book, written completely on Twitter. While the book was written one tweet at a time, it’s not just about Twitter; the book covers all aspects of social media marketing. Listen to the podcast here: Social Media Marketing GPS: Twitter Tactics – [...]

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Does Your Church Use New Media?

A short update I sent yesterday  sparked a small conversation on Twitter and inspired a blog post by Heather Rast, Market Where Your Audiences Are. I tweeted this after receiving this text message from Jon Johnson, pastor of my church: Please don’t forget this Sunday is Food Pantry Sunday. Food is running low and we need to [...]

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Ford Uses Facebook to Reveal 2011 Explorer

I was raised on General Motors cars; that was my father’s choice of wheels. My first car was a Cadillac–an 8-year-old one that my dad, an automobile dealer, bought for my 16th birthday. it was a behemoth V8 gas guzzler, and I loved to drive it. My current car is a 2002 Ford Focus wagon [...]

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On vacation

For the first time in five years, I’m taking a real vacation, i.e. longer than a 3- or 4-day weekend. Destination: Alaska, on the Royal Caribbean cruise line! I’ll be back around September 25. Internet access on board is pricey, so I probably won’t be sending virtual postcards. I know, you’re heartbroken. But you’ll get [...]

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Travel and Tourism Meet Social Media

My friends Sheila Scarborough and Becky McCray are about to launch a membership site where travel and tourism professionals can learn all about social media. If you’re in destination marketing, you couldn’t be in better hands. These two ladies are true experts–and they are both great teachers. Don’t wait until the September 9 launch. Surf over [...]

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