Every Dot Connects

6 ways to improve your destination marketing (and why you’re toast if you don’t)

(This is an Open Letter guest post from travel expert Tim Leffel, who wants to help public relations (PR) and marketing folks who are stumbling around in the dark regarding Web-based tourism development.  Anyone who still deals with a recalcitrant boss about these issues, even if you aren’t in travel and tourism, will find something [...]

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Blogging Basics: Getting traffic, readers and attention for your blog

I discussed writing good content and posting consistently for a decent amount of time in the first Every Dot Connects Blogging Basics post - How to start a blog, and whether you’ll ever make money from it. The next obvious question is, “How do I get anyone to read my blog?” It may surprise you to learn [...]

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Don’t let your business make this basic mistake online

I see it over and over again. In between the squawking about how blogs are already passe and how Twitter is going mainstream, there is a fundamental Old School operating concept of the Web and social media that is routinely ignored by many organizations, mostly through what I suspect is simple lack of knowledge and fear [...]

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A different breed: what to expect from bloggers

I’m getting ready to leave on a press/media trip to Hutchinson, Kansas;  several of the city’s public relations and marketing folks decided that bloggers and wired writers offer a different way to get the word out about their destination. My travel-related posts will be over on my Family Travel blog and the Perceptive Travel blog, but [...]

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Swag Bag 2.0

As a member of UpTake’s Marketing Board, I wrote an UpTake Travel Industry blog post on the advantages of getting information about your product or service (not necessarily just tourism-related ones, either) into the hands of travelers who use social media tools…. Smart marketing with giveaways 2.0 In it, I describe and link to some of the [...]

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