Engaging Brand interview: Conversational Marketing
Posted by Connie Reece on November 26, 2007 at 12:00 pm
A couple of weeks ago I spent a delightful hour on the phone with Anna Farmery, a business coach, speaker and blogger from the U.K., who interviewed me for her podcast. We got so carried away, she had to split the interview into two parts, each about 25 minutes long.
Anna writes The Engaging Brand, a Top 25 Marketing Blog and #93 on the Ad Age Power 150.
Here are the links to the podcast, hosted on the Blubrry network, along with the show descriptions:
Conversational Marketing: Part 1
Connie talks about how she built a distinctive personal brand and also what is conversational marketing and how we start to think about measuring the effectiveness.
Conversational Marketing: Part 2
Connie talks us through how people are using conversational marketing to engage with consumers and employees, tells us her thoughts on the echo chamber and provides tips on how to write with a conversational style.
I’d love to hear your thoughts — please leave a comment here or on Blubrry or The Engaging Brand blog.

Comments (2)
Category: Conversation, Marketing, Audio, podcasting, Personal Branding
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