Every Dot Connects

Shaking the social media tree in the tourism business

I’m doing some writing and marketing work for the travel site UpTake; in addition to hosting my Carnival of Cities blog carnival periodically on their Attractions blog, I’ll be covering travel industry social media topics on the UpTake Travel Industry blog. To get started with a bit of a bang, I wrote two posts this [...]

Continue reading...

New eBook: Marketing in 2009

Valeria Maltoni is one of the very few people for whom, if she said, “Jump!” I’d respond, “How high?” A couple of weeks ago she asked me to jump, so I did. I’m very honored to be one of the 12 marketing bloggers she invited to make a contribution to an eBook called Marketing in [...]

Continue reading...

Teaching the teachers: what we’ve learned from our social media workshops

In June 2008, after a lot of talks with Connie Reece, reflection time at the SOBCon conference and great advice from both Small Biz Survival’s Becky McCray and Successful Blog’s Liz Strauss, we began to teach a series of entry-level Every Dot Connects social media workshops. Connie, Jennifer Navarrete and I knew that we had [...]

Continue reading...

Podcast: Connie and Sheila talk social media

Connie Reece and and I joined the Blog Talk Radio program Tech in Twenty to talk about how we are using social media tools…. for good, like the Frozen Pea Fund for cancer research and for business, like our client’s HomeAway Getaway contest for bloggers, photographers and video bloggers. Here’s the link if you’d like [...]

Continue reading...

In a down economy, will PR and marketing experts turn to social media?

Backing off of PR and marketing during an economic downturn is a natural reaction to bad news, but shutting down too far may not be your wisest business move. There are still customers out there who will buy quality products and services, but they have to know about them first.  Since money is tight, companies [...]

Continue reading...