Every Dot Connects

Don’t let your business make this basic mistake online

I see it over and over again. In between the squawking about how blogs are already passe and how Twitter is going mainstream, there is a fundamental Old School operating concept of the Web and social media that is routinely ignored by many organizations, mostly through what I suspect is simple lack of knowledge and [...]

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A different breed: what to expect from bloggers

I’m getting ready to leave on a press/media trip to Hutchinson, Kansas;  several of the city’s public relations and marketing folks decided that bloggers and wired writers offer a different way to get the word out about their destination. My travel-related posts will be over on my Family Travel blog and the Perceptive Travel blog, [...]

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Swag Bag 2.0

As a member of UpTake‘s Marketing Board, I wrote an UpTake Travel Industry blog post on the advantages of getting information about your product or service (not necessarily just tourism-related ones, either) into the hands of travelers who use social media tools…. Smart marketing with giveaways 2.0 In it, I describe and link to some [...]

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Is your communications strategy stuck here?

Do you know what these are? They were the height of communications convenience at one time. They were everywhere. Everyone knew how to use them. Now, they’re seen less and less, and most folks chuckle a bit when they spot one. The communications world has passed them by. Did they see it coming? I’ll bet [...]

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Interactive Austin 2009

I’ve been remiss in letting our readers know where to find Mike Chapman now that he is no longer part of the Every Dot Connects team. In addition to writing for The Squared Root, Mike is helping FGSquared promote Interactive Austin 2009, a great interactive marketing and social media event coming up in April. Mike [...]

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