Every Dot Connects

Ford Uses Facebook to Reveal 2011 Explorer

I was raised on General Motors cars; that was my father’s choice of wheels. My first car was a Cadillac–an 8-year-old one that my dad, an automobile dealer, bought for my 16th birthday. it was a behemoth V8 gas guzzler, and I loved to drive it. My current car is a 2002 Ford Focus wagon [...]

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Cause Marketing: H2Orange bottled water launch

I’ve known about this product for a few months and it’s such an exciting idea that it was hard keeping the secret. (But I did!) As an Austinite since age 3, I’ve grown up in the shadow of the University of Texas tower. I’m also a UT graduate, and a lifelong Longhorns football fan. So [...]

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6 ways to improve your destination marketing (and why you’re toast if you don’t)

(This is an Open Letter guest post from travel expert Tim Leffel, who wants to help public relations (PR) and marketing folks who are stumbling around in the dark regarding Web-based tourism development.  Anyone who still deals with a recalcitrant boss about these issues, even if you aren’t in travel and tourism, will find something [...]

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Blogging Basics: Getting traffic, readers and attention for your blog

I discussed writing good content and posting consistently for a decent amount of time in the first Every Dot Connects Blogging Basics post – How to start a blog, and whether you’ll ever make money from it. The next obvious question is, “How do I get anyone to read my blog?” It may surprise you [...]

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