Every Dot Connects

In a down economy, will PR and marketing experts turn to social media?

Backing off of PR and marketing during an economic downturn is a natural reaction to bad news, but shutting down too far may not be your wisest business move. There are still customers out there who will buy quality products and services, but they have to know about them first.  Since money is tight, companies [...]

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Poverty and Personal Crisis

Early this morning I stood in the shower, letting the water–as hot as I could stand it–cascade over my aching neck and shoulders.”This will probably be the most peaceful moment I have today,” I thought, lingering much longer than usual. After only a couple of hours of sleep, I’d been awakened by a text message [...]

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Put a fork in it, the press release is (almost) dead

This afternoon, it hit me….I can’t imagine, under most circumstances, paying $400 to send out a press release anymore. Sure, I know that I could also send one out for $80 – $360, but I still can’t see doing that very often. It has become a last resort, not a first choice. I have a [...]

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Social media prepares for Hurricane Gustav

The Web 2.0 world right now is doing what it does best; sharing information, passing links and exchanging ideas as we prepare for Hurricane Gustav to hit the US Gulf Coast. A sample of some pertinent social media activity (please add other good ones in the comments below:) Tweets from NOLA.com, the online arm of [...]

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Is your business ready for social media technology?

When I spoke at the Chicago BlogHer conference in 2007, I vividly remember BlogHer co-founder Lisa Stone making a series of announcements from the stage that included, “You need to make the assumption that everything here is ‘on the record’ unless you indicate otherwise, and everyone here is a journalist.” In a room full of [...]

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