Every Dot Connects

Social Media Engagement Guidelines: Surviving a Snark Attack

Like 2300 other hopefuls, I have submitted a proposal to present at South by Southwest 2011. This is actually for a dual presentation with Jennifer Wojcik (@TheJenATX on Twitter), co-founder of Pinqued. Here’s the description: One reason businesses delay entering the world of social media is the fear of swimming in shark-infested waters. Even [...]

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Speaking at Women Who Tech Telesummit on Sept. 15

I’m honored to be included for the third year as a presenter for the Women Who Tech Telesummit on September 15. I’ll be giving one of the 10-minute Lightning Talks that kicks off the event. My session, described below, is a sneak preview of what Jennifer Wojcik and I will present at Blogworld and New [...]

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Hawaii Tourism Authority breaks the mold with a bloggers fam tour

The “fam tour” or “familiarization tour” is standard practice by which tourism boards and Convention and Visitor’s Bureaus (CVBs) introduce their destinations to media people. In the past, such tours have been filled with only print and broadcast media representatives. Not any more. One example in progress right now is the “So Much More Hawaii” fam tour [...]

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Escaping the geek bubble at Austin’s Metropolitan Breakfast Club

“Birds of a feather….” Connie and I do realize that when you spend a lot of time around the feathered tribe of tech-savvy folks (thereby miraculously becoming two of Austin’s Social Media Mavens) it can be easy to forget that not everyone’s world revolves around LinkedIn, Facebook, Twitter and blogging, aka “the tech-o chamber.” As my teen [...]

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Tips for South by Southwest Interactive (SXSWi) from a local

It’s that time of year again, when the tech universe is abuzz with the digital creative delights of the South by Southwest Interactive (SXSWi) conference in Austin, Texas. Since I live in the Austin metro area and this is my third “South by,” I thought I’d update last year’s post on why SXSWi is like Disney [...]

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