Every Dot Connects

Key online etiquette concept: spirit and intent

At one point in my Navy career, I had a crusty but wise boss who was big on the phrase “spirit and intent.” He and I often had thoughtful conversations examining various difficult situations that would arise at our seagoing command.  When it came time to do the right thing at the end of the decision-making process, he [...]

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Keeping a civil tongue in our head

Greetings, Every Dot Connects readers; I’m Sheila and I’m going to be working with Connie Reece, Mike Chapman and all the Reece & Company folks, doing advocacy and training with organizations and individuals who want to connect using social media/networking tools. I’m a writer, so Connie very kindly handed me some keys to this blog and invited me to [...]

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A Conversation About Conversational Writing

Today I had the privilege of presenting at a writing workshop for the International Association of Business Communicators (IABC) in San Antonio. Most of the 40+ attendees had no experience with social media or were in the very early stages of discussing how it might fit within their corporate communications strategy. I promised to share [...]

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Engaging Brand interview: Conversational Marketing

A couple of weeks ago I spent a delightful hour on the phone with Anna Farmery, a business coach, speaker and blogger from the U.K., who interviewed me for her podcast. We got so carried away, she had to split the interview into two parts, each about 25 minutes long. Anna writes The Engaging Brand, [...]

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Social Media: For Extroverts Only?

Shelley Ryan from Marketing Profs attended our social media workshop at Dell last week, and she writes this morning that all of the speakers, moi included, were “simply irrepressible.” (Gee, thanks, Shelley. Now I have a Robert Palmer earworm running through my head …) “Do you need to have extrovert DNA to be a successful [...]

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