Every Dot Connects

Social Media Engagement Guidelines: Surviving a Snark Attack

Like 2300 other hopefuls, I have submitted a proposal to present at South by Southwest 2011. This is actually for a dual presentation with Jennifer Wojcik (@TheJenATX on Twitter), co-founder of Pinqued. Here’s the description: One reason businesses delay entering the world of social media is the fear of swimming in shark-infested waters. Even [...]

Continue reading...

Social Media Marketing GPS: Twitter Tactics – American Marketing Association

The link below is to a podcast I recorded for the AMA’s series on Toby Bloomberg‘s book, written completely on Twitter. While the book was written one tweet at a time, it’s not just about Twitter; the book covers all aspects of social media marketing. Listen to the podcast here: Social Media Marketing GPS: Twitter Tactics – [...]

Continue reading...

The Future of Public Relations and Social Media

Public relations specialists were some of the first people to embrace the power of social media, and as a result they are often the ones leading the way in the social space, whether they are consulting with clients from an agency point of view or strategizing on an in-house PR team. In the past decade, the [...]

Continue reading...

Speaking at Women Who Tech Telesummit on Sept. 15

I’m honored to be included for the third year as a presenter for the Women Who Tech Telesummit on September 15. I’ll be giving one of the 10-minute Lightning Talks that kicks off the event. My session, described below, is a sneak preview of what Jennifer Wojcik and I will present at Blogworld and New [...]

Continue reading...

Does Your Church Use New Media?

A short update I sent yesterday  sparked a small conversation on Twitter and inspired a blog post by Heather Rast, Market Where Your Audiences Are. I tweeted this after receiving this text message from Jon Johnson, pastor of my church: Please don’t forget this Sunday is Food Pantry Sunday. Food is running low and we need to [...]

Continue reading...