Comments on: Ford Uses Facebook to Reveal 2011 Explorer http://everydotconnects.com/2010/07/27/ford-uses-facebook-to-reveal-2011-explorer/ Sat, 08 Oct 2011 22:04:18 -0700 hourly 1 By: Connie Reece http://everydotconnects.com/2010/07/27/ford-uses-facebook-to-reveal-2011-explorer/comment-page-1/#comment-21386 Connie Reece Tue, 27 Jul 2010 16:46:42 +0000 http://everydotconnects.com/?p=1078#comment-21386 Danny, thanks for sharing the links! It's mind boggling to me how rapidly Facebook has grown from a photo/status sharing tool to a mainstream marketing channel. As you said, it seems to be working for major brands with large consumer markets -- we'll just have to see where it goes from here. Danny, thanks for sharing the links! It’s mind boggling to me how rapidly Facebook has grown from a photo/status sharing tool to a mainstream marketing channel. As you said, it seems to be working for major brands with large consumer markets — we’ll just have to see where it goes from here.

]]> By: Danny Brown http://everydotconnects.com/2010/07/27/ford-uses-facebook-to-reveal-2011-explorer/comment-page-1/#comment-21380 Danny Brown Tue, 27 Jul 2010 14:31:03 +0000 http://everydotconnects.com/?p=1078#comment-21380 It's great to see companies using social more effectively, and no-one can argue that Ford isn't doing a great job leading the way. Though as I mentioned in Scott's interview with Robin Carey over at Social Media Today, Ford isn't the first to use social (or Facebook specifically) in this way: http://www.motorauthority.com/blog/1047508_audi-unveils-facebook-site-for-2011-a7-launch http://www.facebook.com/audi?v=app_10467688569 http://www.polodriver.com/polo-2009/2010-polo-gti-exclusive-digital-market-launch-on-facebook/ http://www.facebook.com/volkswagen And I guess you could (possibly) look at Volvo as having launched a new model via Facebook with their virtual road trip last year: http://www.caradvice.com.au/47916/volvo-c30-drive-facebook-launch-virtual-round-world-contest/ Though the real proof of the pudding in social's acceptance as a mainstream marketing and promotional tool will be when we see more names than the usual suspects, that we already know are doing well in the space. It’s great to see companies using social more effectively, and no-one can argue that Ford isn’t doing a great job leading the way.

Though as I mentioned in Scott’s interview with Robin Carey over at Social Media Today, Ford isn’t the first to use social (or Facebook specifically) in this way:

http://www.motorauthority.com/blog/1047508_audi-unveils-facebook-site-for-2011-a7-launch

http://www.facebook.com/audi?v=app_10467688569

http://www.polodriver.com/polo-2009/2010-polo-gti-exclusive-digital-market-launch-on-facebook/

http://www.facebook.com/volkswagen

And I guess you could (possibly) look at Volvo as having launched a new model via Facebook with their virtual road trip last year:

http://www.caradvice.com.au/47916/volvo-c30-drive-facebook-launch-virtual-round-world-contest/

Though the real proof of the pudding in social’s acceptance as a mainstream marketing and promotional tool will be when we see more names than the usual suspects, that we already know are doing well in the space.

]]>