Every Dot Connects

I caught up with Dave Evans this past week. He has not been as visible in social media circles here in Austin lately because he’s spent much of the last year writing a book, Social Media Marketing: An Hour a Day.

Dave kindly gave me an autographed copy when he received his shipment from Wiley Publishing. The book will be available in stores in a few days, but don’t wait. Order it now at the pre-release price–not just because you’ll save about $10, but because you will want to start reading and applying the knowledge he shares right away.

What sets this book apart are the 55 exercises Dave includes. Spend an hour a day working through these exercises, and you will not only have a firm grasp of the principles of social media marketing and metrics, you will have designed your own social media campaign and created a presentation to pitch it to your company.

It’s refreshing to find a book on social media that goes beyond theory into practical instruction. I’m not just reading Social Media Marketing; I plan on filling in all the worksheets in the back of this 432-page book.

If you’re in Austin, come to our October 16 meeting at Social Media Club. We’ll be giving away a copy of Dave’s book. And if your’re not fortunate enough to be in Austin, then click on the Amazon link above and order a copy.

Author Dave Evans on the back row, far right, at a tweetup
with members of Austin and San Antonio Social Media Clubs