Every Dot Connects

As a longtime subscriber of Marketing Profs, I’m very happy to be speaking at one of their upcoming conferences — Digital Marketing Mixer in Phoenix, AZ — and to extend to our EDC readers a discount code for substantial savings off the registration price. Just click the graphic to the right when you’re ready to register, and you’ll keep $200 in your wallet.

This is the first time Marketing Profs has included an entire social media track, and they’ve done a great job of putting together a lineup of leading voices: Rohit Bhargava, Chris Brogan, Scott Monty, KD Paine, Mack Collier, CC Chapman — and a bunch more.

That’s just the social media track. Other tracks will feature heavy hitters from the worlds of search and email marketing. It will be be two full days of valuable information plus the opportunity to network with industry leaders and your peers from across the nation.

That’s another great attraction for me — the chance to meet Frank Martin and Amber Naslund, for example, whom I have gotten to know on Twitter and Plurk. I’m learning a lot about advertising and focus groups from Frank’s blog, Marketing Magic, and I’m reading up on branding at Amber’s blog, The Brandbox. But I learn even more from the in-depth conversations we’ve had online. Put all of us in the same room at one time and there will be a knowledge explosion that may bust our heads wide open. (Ann Handley, clean-up on Aisle 7!)

You may have noticed that I linked to the Twitter account of everyone mentioned in this article. Why? That’s the topic of the panel I will be moderating: What Is Twitter and What’s In It for Me? Best Practices in Microblogging. I’ll be the facilitator of a conversation among attendees and these stellar panelists:

• Frank Eliason, Digital Care Director, Comcast Corporation (@comcastcares)
• Donna M. Tocci, Director of New Media, Ingersoll Rand (@donnatocci)
• Bryan Person, Social Media Evangelist, LiveWorld (@bryanperson)
• Francine Hardaway, Entrepreneur & tech marketing consultant (@hardaway)

Check out the session schedule and then check your travel budget. This is one conference I believe will be well worth the money. And speaking of money, don’t forget to use Discount Code ESPKA08 for $200 off the registration fee.